In the community - DFM

Love local. Eat local.

Dairy Farmers of Manitoba is proud to support the local restaurants we all love.


Local restaurants have been there for us, now we’re here for them.

Local restaurants are small businesses that have helped shape the communities they serve. From birthdays and anniversaries to date-nights and game-nights, local restaurants have always been there for us – and now it’s time for all of us to be there for them.

To show our support, we’re helping to promote them! Working with each restaurant, we’re creating custom advertisements and donating media space so more people can learn about these amazing local food hangouts.

And remember to keep an eye on our social media because we’re teaming up with local influencers to host exciting gift card giveaways so Manitobans can eat at their favourite local restaurants or try something new!

It’s a plan that’s as simple as it is delicious. So let’s all come to the table, and make a difference to the local restaurants that make Manitoba so special. 


Milk Helps Make You!

We’re proud to announce our new campaign: Milk Helps Make You.

We know that milk contains calcium and protein that are key for growth, development, and energy. Our campaign explores the many different ways milk helps people achieve greatness in whatever they’re doing!

We’re also excited to announce the launch of our new social channels, it’s the perfect way for you to stay in the loop! Follow us on Facebook, Twitter, and Instagram for fun content and tasty recipes!


Kids in the kitchen

What do you get when you mix a group of eager students and a real-life learning kitchen? A whole lot of education, practical skills, and fun memories!

SuperChef Academy and Cooking Quest are two hands-on cooking programs making positive connections between kids and the kitchen. These programs, hosted by Nüton – a team of registered dietitians from Dairy Farmers of Manitoba (DFM), give children the chance to learn about food through hands-on participation while building cooking confidence and lifelong skills. More than 400 kids attend each of the two programs. SuperChef is geared toward Grades 2-3 children, while Cooking Quest is aimed at Grades 4-5 students.

Not only does Nüton teach kids practical skills, but it also equips Manitoba teachers with knowledge. Prior to a program, teachers attend a Nüton workshop where they learn how to teach about food and nutrition. It’s a positive, inclusive environment to work directly with registered dietitians about nutrition and, in turn, empower their students.

“It’s a primer to positive messages around food and nutrition before they engage in the actual field trip,” says Amanda Hamel, a Nüton nutrition programs educator. “This provides teachers with an understanding of how to talk to kids around and about food.”


SuperChef Academy


SuperChef Academy participants are split into small groups led by a Nüton dietitian. Students learn the ground rules of kitchen and food safety before getting a chance to use the stovetop, oven, and skillets, while also having a chance to blend, chop, grate, slice, dice, and mix ingredients.

“We’re giving kids a sense of independence and ownership around food,” explains Hamel. “We try to get them to build confidence around eating by exposing them to a variety of foods. We can help them develop eating competence, which helps them navigate the complicated food system we live in.”

Hamel says the helpful connections made through collaborative preparation and consumption of food are invaluable for children. Even better, the program introduces the kitchen apprentices to new foods such as avocado, couscous, or even something as simple as a red pepper.

“Teachers are looking for exciting ways to provide fun food opportunities for kids – and I think SuperChef fits the bill,” adds Hamel.


Cooking Quest


One Winnipeg foods and nutrition teacher who immediately fell in love with the program is Stephanie Fehr. Her Grades 4-5 students attended Cooking Quest in 2019 – and she was left in awe of the program.

While SuperChef Academy introduces kids to the kitchen, Cooking Quest takes it a step further. The field trip pairs two on-site classes with two remote classes to complete educational food quests. In person, students investigate a mystery, and the remote groups communicate back through iPads, sharing the information they have researched for their team.

As students fill in the blanks, they earn points, which are ultimately converted into real dollars and put towards nourishment programs in that school’s community.

“The way it was organized, it was inviting and inclusive,” says Fehr, who described the entire experience as a perfect intersection of theoretical and practical. “Kids sometimes don’t want to be talked at, they want to do. It provides a really authentic experience.”

Fehr was delighted with Nüton’s organized event, which allowed her to stand back and watch the dietitians provide a time of education and entertainment.

“Students are laughing, making lasagna with hands in the water to soak noodles. They’re all having fun, waiting their turn, and being patient,” explains Fehr.

For the Nüton team, smiling faces of both students and teachers underscore the importance of both programs.

“The memories that kids walk away with will last them a really long time,” says Hamel.

Photos by Daniel Crump Photography

March is Nutrition Month

Every March, Dietitians of Canada hosts Nutrition Month to help you find information about food and nutrition. We encourage you to find what works best for your own lifestyle.

Dietitians help filter through all the information to give you personalized nutrition advice. They can show you how personal circumstances influence your eating – pushing back against simplified notions of ‘a healthy meal’ and ‘food rules’.

You can sign up for Nüton and Winnipeg Regional Health Authority’s Manitoba Nutrition Tip of the Day here.

Photo courtesy of Dairy Farmers of Canada

It’s showtime!

’Twas the week before Christmas when all you could hear, were children from across Manitoba sharing some holiday cheer. From carols and poems to holiday light displays and special guests, the Spirit of the Holidays Kids Concert has everything that makes Manitoba a magical place this time of year. So we hope you enjoy the show as much as we enjoyed making it for you. And happy holidays everyone!

What millennials need to
know about bone health

Bone health and dairy consumption share an age-old relationship. Including enough dairy during a person’s developmental years has the potential to build greater bone density, an important factor as we age.

As soon as women reach peak bone mass, around age 30, the decline begins to set in. It’s for this reason that registered dietitian Amanda Hamel encourages women under 30 to “build up their bone bank account.”

It’s those first two decades of life that you build your bone density for the long haul.

The key nutritional currency?



What role does calcium play in the body?


While most of the calcium in our body is stored in bones and teeth (where it supports their structure), your body needs calcium for muscles to move and nerves to conduct messages between the brain and every part of the body.

Bones are living tissue and get broken down and rebuilt throughout our life. If there isn’t enough calcium in our diets to support the needs for metabolic functions and regular bone maintenance, calcium is taken from our bones to satisfy those needs; hence the need for calcium beyond childhood and adolescence.


Who is most at risk of Osteoporosis?


Women are at a greater risk of developing osteoporosis – the condition in which bones become weak and brittle over time. Asian and Caucasian women are at the greatest risk of developing osteoporosis in their lifetimes, but it may happen to anyone.

Women should be aware of their bone health as hormonal systems between sexes do not favour females long-term, particularly around the age of menopause.

“It’s a time in life where women lose a lot more bone mass compared to men at a similar age,” Hamel says, adding that women begin to lose two to three per cent of their bone mass for five to eight years around menopause. “It’s really critical, for women especially, to get their recommended daily intake of calcium. Dairy is a great way to do that really quickly, so they have the reserves to last them throughout the menopausal years.”


How can you build up your bone bank account?


A greater “bone bank account” creates better long-term outcomes, and dairy consumption is one of the easiest and most nutritional ways to achieve strong bone health.

One serving of milk, regardless of fat content, provides 300 mg of calcium. Due to calcium being widely available in all dairy products, it is a key building block in healthy bones and represents an easy, bone-densifying food source.

“You get more bang for your buck when you consume dairy in your diet,” explains Hamel, who also serves as a nutrition educator with Dairy Farmers of Manitoba. “You need a lesser amount of food to consume through dairy, versus if you consume calcium from other sources. It’s really easy to get more calcium in your diet.”

As our bodies age, we eat less, which makes dairy a more efficient choice since it packs a greater calcium punch in smaller quantities compared to other foods.

Recommended daily intake 1,300 mg 1,000 mg 1,200 mg
Age 9-18 years old 19-50 50-plus

Source: Osteoporosis Canada


Buyer Beware: Not all trends contribute to your “bone bank account”


Hamel notes that different food trends have placed a greater emphasis on plant-based eating, including oat, soy, and almond beverages as alternatives to traditional milk. Such beverages contain calcium carbonate, or re-introduced calcium, which the body takes longer to both absorb and use.

“Not all calcium is created equal,” Hamel says.

Beware of trendy diets such as intermittent fasting or the keto diet. These diets tend to restrict foods, which may lead to consuming inadequate bone-building nutrients.

“We do not have long-term studies to show the effects of these diets on our bone health, so I would proceed with caution,” says Hamel.


Weight-bearing activity helps maintain strong bones


Beyond diet, Hamel encourages women to be physically active saying, “better late than never” – and advocates for activity that stress our bones.

“It’s really important that we get weight-bearing exercises,” Hamel says. “It puts a little bit of strain on our bones and that encourages them to go through a breakdown and buildup cycle.”

Examples of weight-bearing activity include running, walking, stair climbing, carrying groceries, and even the occasional solo dance party.


The bottom line on calcium and bones


Canadian dairy has potential to build greater bone density. It is important, for women especially, to get their recommended daily intake of calcium (1,300 mg for those 9-18 years old, 1,000 mg for those 19-50 years old, and 1,200 mg for those aged 50-plus). However, beware of food trends as not all calcium is created equal. Lastly, doing physical activity can help maintain strong bones, even dancing it out to your favourite song. Overall, dairy is a truly local food high in calcium – and consuming it will have your bones thanking you later in life.


Golf may appear to be a group of people relaxing and having a good time, and you’re not wrong. However, if you see Dairy Farmers of Manitoba (DFM) at its annual charity golf tournament, the golfers are actually working hard for the community.

For the last 23 years, the annual event raises money for the University of Manitoba’s (U of M) dairy science bursary fund and the Children’s Hospital Foundation of Manitoba (CHFM). In 2019, DFM gave $6,000 to three post-secondary students and another $37,000 to CHFM. As of 2020, the fun-filled golf day has truly helped with the U of M and CHFM’s initiatives.

DFM’s board chair David Wiens participates each year and says that what began as a small gathering in the late ‘90s is now a 300-plus person affair that includes an evening banquet for farmers, sponsors, and representatives from the CHFM and U of M.

Photo courtesy of Dairy Farmers of Manitoba

“Our approach has been to give back to the community,” says Wiens, whose dairy farm is located near Grunthal. “Through the Foundation our farmers have been able to raise money for much needed, state-of-the-art equipment, which helps the Foundation increase the hospitals capacity/ability to run important and innovative programs.”

The Texas Scramble style sees a foursome begin on each of the course’s holes. Throughout the day there are light-hearted challenges such as hitting a ball off a milk jug or teeing off in a pair of hockey gloves. There is also the lucrative hole-in-one challenge, which is still awaiting its first lucky winner.

And while the tournament is postponed until 2021 due to COVID-19, that did not prevent DFM to step up and make outright donations to the U of M and CHFM. For Wiens, the decision to maintain support was simple.

“We can be responsible citizens on the one hand and also continue to make our contributions to what we consider important organizations,” he says. “Both need this kind of funding with or without the golf tournament. It becomes an important source of revenue for them.”

Speaking for the CHFM, campaign and development manager Courtney Nodrick says despite the lack of duffing this year, she is still so proud to be a community partner with DFM and its farmer members.

“It’s only because of generous members of the community – like DFM – who dedicate their time and efforts into fundraising events like their annual golf tournament, that we can continue to care for sick and injured children,” she says. “Everyone at DFM is helping transform health of sick children in the community because of this event.”

Photo courtesy of Children’s Hospital Foundation of Manitoba

The funds raised from the golf tournament have helped the CHFM contribute to pediatric research, capital projects, renovation of current areas, and the relocation of clinics into newer space.

For Nodrick, appreciation is an understatement when she explains how DFM helps to better the community and the 130,000 children who access the Children’s Hospital each year, even through a friendly game of golf.

“Words don’t even really begin to describe how meaningful that is,” she says. “The dairy farmers in Manitoba see that they are having a true impact and changing children’s lives and changing their health for the better. It’s about these kids.”


Helping families in need

Keren Taylor-Hughes remembers the first time she saw the milk delivery truck roll in. It was January 2018 and her first week as the new CEO of Winnipeg Harvest. Taylor-Hughes wondered why over 6,000 litres of milk was being unloaded into Winnipeg Harvest’s refrigerators. She was witnessing the routine deliveries that have taken place for almost 30 years.

In fact, Dairy Farmers of Manitoba (DFM) donates over 300,000 litres of milk to Winnipeg Harvest each year. The milk is processed and packaged into one-litre cartons of milk, and also used to make cheese. Winnipeg Harvest distributes the milk and cheese along with its other food donations to 300 community food banks and agencies in Winnipeg and throughout Manitoba. “Every child aged 12 and under gets one litre of milk every two weeks,” confirms Taylor-Hughes.

Last year, Winnipeg Harvest provided food support to more than 70,000 people a month, including 25,000 children. Taylor-Hughes said that without dairy farmers in our province, hungry Manitobans would have little access to fresh nutritious milk and cheese unless Winnipeg Harvest purchased it for distribution.  

“I am so impressed with Dairy Farmers of Manitoba’s long-standing support of Winnipeg Harvest.” says Taylor-Hughes. “Their commitment to nourishing vulnerable Manitobans has never wavered.”

In 1992, Louis Balcaen, a dairy farmer from La Broquerie, 69 km southeast of Winnipeg, saw families in his community struggling to provide nutritious food for their kids. Farming is ultimately about feeding people and Balcaen knew there was something he and other dairy farmers could do to help.

At the time Balcaen was chair of Dairy Farmers of Manitoba. He worked with Parmalat (now Lactalis) and the bulk milk hauling companies to create a program that would donate over 14,000 litres of milk per month in one-litre cartons to Winnipeg Harvest.

Then in 2009, Bothwell Cheese joined the effort and started turning a portion of that donation into cheese for Winnipeg Harvest.

The program has truly become an effort of neighbour helping neighbour. DFM administers the program – with dairy farmers donating the milk, bulk milk hauling companies transporting the milk at no cost, and Lactalis and Bothwell Cheese donating their processing costs.

“We have the ability to move the milk to Winnipeg Harvest,” explains David Wiens, current chair of DFM. “Winnipeg Harvest’s food network is the best way to get our donation to those who need it.”

Those long-standing relationships help buffer against uncertain times such as the COVID-19 pandemic. During COVID-19, Winnipeg Harvest expected a 30 per cent increase in clients using food banks throughout the province and prepared a record 1,000 emergency food hampers a day.

During this time, Wiens explained DFM is donating an additional 60,000 litres of milk monthly, which Bothwell Cheese is processing into approximately 6,000 kilograms of cheese for Winnipeg Harvest each month.

 “We feel privileged to partner with Winnipeg Harvest to help families in need,” Wiens said.

Photos in story supplied by Winnipeg Harvest

Photo in header image by Sherri Mangin